For teams who value thoughtful, scalable designs

I turn complex systems into clear, scalable experiences

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TL;DR for recruiters

Quick Summary

Who I Am

Product Designer specializing in enterprise UX for hospitality. Former Product Designer at Hyatt Hotels, leading initiatives across 28 brands and 1,400+ properties.

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What I Do

I translate complex business systems into simple, human experiences — from unified Wi-Fi sign-up journeys to global content authoring tools.

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Impact

Simplified guest connectivity | Scaled data authoring tools | Reduced friction across digital check-in and Wi-Fi flows | Enabled secure onboarding for millions of travelers.

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What my peers have to say

“Nelson brings a deeply customer-centric mindset to his work, taking the initiative to engage directly with end users through workshops that uncover invaluable insights and guide his design decisions. When it comes to design discovery, he is one of the best—leading with curiosity, innovation, and well-planned prototyping sessions that keep teams aligned and moving forward efficiently. His combination of customer focus and collaborative spirit makes him an asset to any team.”

— NAJIA SABIR, Principal Accessibility Specialist at Hyatt Hotels Corporation
“Nelson has an uncanny ability to distill multifaceted challenges into intuitive, user-centric solutions, elevating both brand and digital experience. He seamlessly combines creativity and strategic thinking to design scalable systems that balance user needs with business goals, driving measurable improvements in efficiency and satisfaction. Beyond his design craft, Nelson is an outstanding collaborator and communicator whose leadership, positivity, and clarity consistently move teams forward.”

— KAYCEE COLLINS, Senior Product Design Manager at Hyatt Hotels Corporation
“Nelson brings a strong customer-centric mindset to his work, proactively scheduling workshops with customers to uncover insights that directly inform and elevate his design decisions. When it comes to design discovery, he is one of the best—leading with curiosity, innovation, and thoughtfully planned prototyping sessions that keep teams aligned and moving forward. His combination of customer focus and collaborative spirit makes him an asset to any team.”

— ZACH STEELE, Product Manager at Hyatt Hotels Corporation
“Nelson is a thoughtful and skilled product designer who genuinely cares about the end user, consistently creating experiences that feel intuitive and meaningful. His passion for design patterns and consistency shows in everything he creates, and his easygoing nature and sense of humor make him a joy to work with. He brings both talent and heart to the table, and any team would be lucky to have him.”

— HEATHER RIDDLE, Senior Product Engineering Manager at Hyatt Hotels Corporation
Nelson is easily one of the most rounded, inquisitive, and talented designers I've had the pleasure of working with over time. His ability to take research and craft it into something inspiring while also ensuring that the needs of the business are met is remarkable. I genuinely hope that our paths cross again in the new future and we have the chance to work together.

— GAVIN JOHNSTON, Director of User Experience Research at Hyatt Hotels Corporation
“Nelson approaches every challenge with curiosity, dedication, and a strong user-centered mindset, consistently applying the UCD process to drive meaningful outcomes. He delivers at scale, embraces new tools and workflows with ease, and sets a high standard for user research and strategic design. Watching his growth into a confident and influential contributor has been a true highlight, and any team would be lucky to have him.”

— JILLIAN KURZ, Director of Product Design at Hyatt Hotels Corporation
“Nelson stood out immediately for his generosity and willingness to mentor, guiding me step by step through his design process—from research and ideation to iteration and presentation. What sets him apart is his genuine commitment to growth, ensuring I understood not only how to design, but why. He is a thoughtful, growth-minded, and people-centered designer whom I would highly recommend to any team.”

— ISABELLA SAN ANDRES, IT Analyst at Hyatt Hotels Corporation

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